"Don't be too nice, not even to me, because you'll lose. You have to beat your way through." sagsagjsdadfsgagsagasgssgada-Grace Coddington
Another season is done and what a dramatic one it was!
Hopefully that the Marni x H&M collaboration brought the brand a little more recognition and introduced many people to a different aesthetic. Not everyone can pull off a Marni item, it takes a very special type of person to make the pieces work and when they do, it's bloody brilliant. Gucci, Versace, Dolce & Gabbana, (Prada for the fashion world) will always take precedence in Italian fashion, they have commercial appeal. Marni, along with its founder and designer, Consuelo Castiglioni, has always taken a backseat during MFW, often overlooked by the bigger houses. Marni shows are always a little out there, often being described as "quirky" or "funky", whichever way you look at it, you can't help but admire the boldness, the unusual mixes of patterns and shapes, and the somewhat odd but interesting details. Got to give it to Consuelo, who always leave people somewhat scratching their heads a little (here it was "Wow, are those really wooden animal jewelry pieces I just saw?"). Sometimes the collection takes a while to digest, but isn't it always cool when fashion makes you think a little?
This particular collection definitely shows Consuelo's design capabilities. She showed that she can design with great thought and constraint while still staying true to her brand. That is what we admire in certain designers, they are able to subtly introduce new ideas and the audience doesn't feel like they're looking at something completely different OR looking at the SAME silhouettes and designs season after season. This time we are introduced to a Marni woman who is still able to be all those fun adjectives usually used to describe her but this season she's a little more refined and carries a quiet air of sophistication.
The standout models from this runway are Katya Riabynikina with Metropolitan Paris and Janice Alida with Ford, whose makeover we saw for the first time on the Marni runway, the shorter and darker hair brings out her features a lot more than the long sandy blond hair she had before, plus she seems to have developed a whole new modeling attitude.
Have a good one!